Mojo gets SPOT into NASCAR with Robby Gordon

As the sports marketing agency for the SPOT Satellite Messenger (http://www.findmespot.com/), Mojo has worked with SPOT to identify sponsorship/partnership opportunities across a variety of different activities in order to help them increase their brand visibility, awareness, and of course product sales. While we focus on growing SPOT's core target markets, we have also researched a variety of unique opportunities to grow their business and one sport that Mojo has always thought would be a good testing ground for SPOT has been NASCAR.

With its very active fan-base filled with hunters, hikers, anglers, campers & RV'ers we have always thought that the NASCAR fan was closely aligned with that of the SPOT user. And, after a few months of deliberation, internal discussions, various debates and an assortment of PowerPoint presentations the day finally arrived when SPOT was ready to enter into the world of NASCAR....even if only for one weekend.

The deal, brokered by Mojo, was a very creative one-race deal for SPOT with the #7 car of Robby Gordon (http://www.planetrobby.com/) for the NASCAR Sprint Cup Race (http://www.nascar.com/) at Bristol Motor Speedway. Through the sponsorship SPOT received primary branding on Robby's racecar and racing suit (both seen below), as well as branding on all casual and racewear for his staff and pitcrew.

To promote the sponsorship Mojo worked with SPOT and Robby Gordon's marketing/pr team on a variety of fronts to get the word out. The standard PR blitz was developed and handled by SPOT's PR manager Derek Moore with the help of Mojo and PR agency Skyya, and TV and print interviews were lined up.

On the activation side of things, Mojo promoted SPOTs sponsorship via the SPOT twitter page (www.twitter.com/spot_messenger) providing fans with live updates throughout the race weekend including behind-the-scenes images from the racetrack. The SPOT feed was also incorporated and "retweeted" via Robby's twitter account during the race.

Additionally, Mojo worked with SPOT to develop a unique landing page (www.findmespot.com/robby) with a limited time special offer on a SPOT Messenger. All marketing efforts, including the special offer and landing page were also promoted on both of Robby's websites (http://www.robbygordon.com/ & http://www.planetrobby.com/).

Check back for more updates, news, photos and videos from the Bristol weekend soon.

Ciao for now,

P.J.

Mojo Sports Selected by SPOT to Manage and Execute Integrated Sports Marketing Program

Mojo Sports Selected by SPOT to Manage and Execute Integrated Sports Marketing Program Focus on Athletes and Ambassadors, Events and Mobile Marketing Austin, TX (Business Wire EON) December 10, 2008 -- Mojo Sports, http://www.simplymojo.com/, a full service sports and entertainment marketing agency, has been selected by California-based, SPOT, LLC, http://www.findmespot.com/, the pioneer behind the award-winning SPOT Satellite GPS Messenger™, as their sports marketing agency of record through 2009. Mojo Sports will be responsible for developing, negotiating and executing unique athlete, event and mobile marketing programs which align the SPOT brand with category leaders, increase brand visibility, and integrate the SPOT technology into the fabric of the activities and properties they sponsor. Mojo Sports specializes in identifying, negotiating, leveraging and measuring highly relevant sponsorships and partnerships for corporate clients and was selected by SPOT because of its strategic thinking and tactical execution. Mojo Sports’ will spend the majority of the 2008 4th quarter working with SPOT’s management team to identify broad marketing objectives and strategic sports marketing programs to achieve their 2009 growth goals. “We selected Mojo Sports following a thorough sports marketing agency selection process,” commented Darren Bassel, Director of Marketing for SPOT, LLC. “Mojo displayed a clear understanding of the consumer electronics and outdoor markets, and an ability to think strategically and creatively with a strong focus on tactics and implementation. We are confident in their ability to help grow the SPOT brand through well executed sports marketing programs.” Mojo Sports will apply its “Four Circles” approach to achieve a cohesive marketing platform and positive return on investment for SPOT by combining the key tenets of brand visibility, brand alignment, product and technology integration, and unique experiences. “The SPOT Satellite GPS Messenger is one of the breakthrough outdoor consumer electronic products in the last several years,” said Morris Denton, partner at Mojo Sports. “We are very excited about the opportunity to identify and execute unique marketing partnerships across a variety of sport and lifestyle activities with the primary goal to drive sales and grow the SPOT brand.” Heeding feedback from SPOT about their desire to tap the off-road market, Mojo Sports developed and executed, in just four weeks, a unique sports marketing program surrounding the 2008 Tecate SCORE Baja 1000 which put SPOT in the middle of the action. Through a strategic partnership with Aura360 Ventures and SCORE Trophy Truck driver Cameron Steele, Mojo Sports was able to secure SPOT branding on Steele’s trophy truck and integrate SPOT technology into more than 80 race vehicles for tracking on a live website produced and executed by BFGoodrich and Volkswagen in conjunction with SCORE International. In addition to producing video for the live website, Aura360 Ventures will produce NBC’s December 14th broadcast of the 2008 Baja 1000 where SPOT will be incorporated. “Having identified off-road enthusiasts as a highly relevant group for the SPOT Messenger, we aggressively pursued opportunities to integrate SPOT at one of the world’s most challenging off-road events, the Baja 1000,” said Katie Schoeben, Senior Marketing Manager for SPOT LLC. “Working closely with Mojo we put together a compelling program for SPOT with a lot of touch points across a variety of marketing activities. Our ability to execute the Baja program under a condensed timeline, in a unique environment, and with a variety of marketing partners was impressive and a testament to Mojo’s capabilities. “ The Tecate SCORE Baja 1000, including in-car commentary with driver Cameron Steele, will be televised on NBC Sports December 14, 2008 and ESPN International beginning December, 2008.